How to Get Real Estate Leads on Facebook in 2022

How to Get Real Estate Leads on Facebook

Are you looking for ways to get more real estate leads? If so, you should consider using Facebook. Facebook is an excellent platform for reaching potential customers. This blog post will discuss how to get real estate leads on Facebook. We will also provide tips on using Facebook to connect with potential customers.


Why Should Real Estate Agents Use Facebook?

As a real estate agent, it is essential to have an active presence on Facebook. This is because potential home buyers and sellers increasingly use social media to research properties and agents. In fact, according to the National Association of Realtors, 74% of adults ages 18-34 use social media when researching a home purchase.

If you want to reach potential leads on Facebook, you must ensure that your page is active and engaging. Posting regular updates, photos, and videos is a great way to stay top of mind with your audience. It would help if you also considered running Facebook ads. Ads allow you to target your ideal customer with laser precision specifically.


The downside of Using Facebook to generate Leads

While Facebook is an excellent platform for generating leads, there are also some downsides. First, Facebook requires ongoing effort and regular updates to be effective. Additionally, ads can be expensive, and there is no guarantee that your target audience will see them.

Another downside of using Facebook for real estate lead generation is that you must be careful about collecting contact information. For example, you should never add someone to your email list without permission. This could result in complaints or even legal action. The best way to avoid this issue is to use a Facebook lead capture form. With a lead capture form, potential leads can opt-in to receive your emails without you having to add them manually.


10 Ways to Get Real Estate Leads on Facebook

Now that we’ve discussed the importance of using Facebook to reach potential leads let’s look at some specific ways to get leads on this platform.


1. Use Facebook Ads

As we mentioned, Facebook ads are a great way to target your ideal customer. When creating your ad campaign, you can choose from various objectives, including lead generation. Lead generation ads allow you to collect information from potential customers, such as their names and email address. This information can follow up with the lead and turn them into paying customers. A beginner guide to using Facebook advertising to get lead generation is included at the end.


2. Promote Your Listings

If you have listings that you want to promote on Facebook, you can do so by creating a post and including photos, videos, and a link to the listing. You can also use Facebook ads to promote your listings. When creating your ad, you can choose the “send people to your website” objective and include a link to your listing.


3. Boost Your Posts

Another great way to reach potential leads on Facebook is by boosting your posts. Boosting allows you to target your ideal customer with your post specifically. For example, if you have a listing that you want to promote, you can target people who live in the same city as the listing. You can also target people interested in buying or selling a home.


4. Join Relevant Groups

There are many relevant groups on Facebook that you can join as a real estate professional. For example, there are groups for first-time home buyers, sellers, real estate investors, etc. Joining these groups allows you to connect with potential leads interested in buying or selling a home.


5. Run a Contest

Running a contest is a great way to generate leads on Facebook. To run a contest, you can ask people to like and share your post, tag a friend in the comments, or submit their information for a chance to win. Ensure to include a relevant prize that will appeal to your target audience.


6. Use Lead Ads

Lead ads are another great way to collect information from potential customers on Facebook. Lead ads allow you to create a form that potential customers can fill without leaving Facebook. This makes it easy for people to submit their information, which you can use to follow up with the lead.


7. Use Facebook Live

Facebook Live is a great way to connect with potential leads in real-time. You can use Facebook Live to give tours of listings, host open houses, or answer frequently asked questions about the home buying or selling process.


8. Post Helpful Content

Another great way to get leads on Facebook is by posting helpful content. This could include blog posts, infographics, videos, etc., that provide value to your audience. For example, you could post a blog post about the top 10 things to look for when buying a home. Or, you could post an infographic about the home buying process.

  1. Provide People with Information

    When you provide people with information, they are more likely to trust you and do business with you. You can use Facebook to provide potential leads with information about the real estate market, the home buying or selling process, or anything else that would be helpful to them.

  2. Make people laugh with your Facebook posts

    It is one of the best ways to connect with potential leads on Facebook is by making them laugh. Post memes about the real estate business. Facebook users love to share funny content. When people share a Facebook post on their timeline, it

    After that, use Facebook to market your services as a real estate agent. You can do this by creating a post about your services, boosting the post, or running an ad. Make sure to include a call-to-action in your post or ad so people know what you want them to do. Use the 80/20 rule in this case. 80% of your posts should solve people’s problems. In 20% of posts, you can advertise your services.

9. Use Facebook Messenger

Facebook Messenger is a great way to connect with potential buyer and seller leads in real-time. You can use Messenger to answer questions, give tours of listings, or provide information about the home buying or selling process.


10. Connect With Other Agents on FB

Connecting with other real estate agents on Facebook is a great way to stay up-to-date on the latest industry news, get advice from more experienced agents, and build your professional network. There are a few different ways to find and connect with other agents on Facebook.

The first is to join relevant groups. Many real estate associations have a Facebook group that members can join, and there are also numerous groups for agents of all experience levels. You can also create your own Facebook group to make your target audience. Another great way to connect with other real estate agents is to follow industry leaders and publications. These pages often share valuable content that can help you learn more about the business and stay up-to-date on the latest trends. Finally, don’t forget to connect with your personal contacts who are also in the business.

Keeping in touch with these individuals can help you expand your network and find new opportunities. By taking advantage of these various methods of connecting with other agents on Facebook, you can reap the many benefits of staying connected with this powerful social media platform.


These are just a few of the many ways that you can get facebook leads for your real estate business. By using this platform to reach potential customers, you’ll be able to generate more leads and convert them into paying customers.

By following these steps, you’ll be well on generating more leads.


Beginner guide to using the Facebook Business Page to generate Leads?

For real estate businesses, a Facebook business page can be a valuable marketing tool. It can be used to showcase properties, share news and updates, and connect with potential clients. A Facebook business page can also be customized to target a specific audience, making it an effective way to reach your target market. In addition, Facebook offers a variety of advertising options that can be used to promote your listings and reach a wider audience. Overall, a Facebook business page can be a powerful asset for any real estate business. Here are simple steps to start generating leads from the Facebook page.


Step 1: Create a Facebook Business Page

Creating a Facebook business page is easy and only takes a few minutes.

  1. First, you’ll need to create a personal Facebook account if you don’t already have one. Once you have a personal account, you can then create your business page. To do this, go to and click on the “Create Page” button.

  2. You will then be prompted to select the type of page you want to create. For businesses, choose the “Local Business or Place” option.

  3. On the next screen, you’ll need to enter your business information, including the name of your business, address, phone number, category, and hours of operation. You can also upload a profile picture and cover photo for your page.

  4. Once you’ve entered all the required information, click on the “Create Page” button and your page will be created.

Now that you have a business page, it’s time to start customizing it and adding content.


Step 2: Customize Your Facebook Business Page

One of the first things you should do is add a profile picture and cover photo to your page. These photos should be professional and represent your brand. You can also add a call-to-action (CTA) button to your cover photo, which will encourage people to take a specific action, such as contact you or visit your website.

In addition, you should fill out the “About” section of your page so people can learn more about your business. Be sure to include your website address and contact information so people can easily get in touch with you.

You can also add a variety of apps to your Facebook page, which can be used to showcase your listings, share blog posts, or provide information about the home buying process.

To add an app to your page, go to the “Add App” section and select the app you want to add. Once it’s been added, you can then customize it to fit your needs.


Step 3: Add Content to your Facebook page.

Adding content to your page is a great way to engage with your audience and promote your listings. You can use the Page Posts feature to share photos, videos, and updates about your listings. You can also use real estate Facebook Ads to promote your listings to a wider audience.

When creating content for your page, be sure to use keywords and hashtags so people can easily find your page when they’re searching for relevant information on Facebook. In addition, be sure to post regularly so your page remains active and engaged with your audience.


Step 4: Engage With Your Audience

In order to generate leads from your page, you need to engage with your audience. This means responding to comments and messages in a timely manner, as well as liking and sharing other people’s content. By engaging with your audience, you’ll build relationships and trust, which will ultimately lead to more business.

You can also use Facebook Insights to track your page’s engagement and reach. This tool will show you how many people are seeing your content and interacting with your page.

Facebook Insights is a valuable resource for understanding what content is resonating with your audience and driving results. Use this information to adjust your strategy and ensure you’re creating the most effective content possible.


Step 5: Create Facebook Ads

In addition to organic methods of generating leads, you can also create Facebook Ads to reach a wider audience. Facebook Ads allows you to target audiences based on interests, demographics, and location.

When creating your ad, be sure to include a strong CTA so people are encouraged to take action. You can also use target the same audience to reach people who have visited your website but haven’t taken action.


How to set up a Facebook ads Campaign for a Newbie?

Real estate Facebook ads can be a great way to reach new customers, but they can also be confusing for beginners. Here are some tips to help you get started:

First, decide what your goals are for your ad campaign. What do you want to achieve? More likes for your page? More clicks to your website? More conversions? Once you know your goals, you can create ad campaigns that are specifically designed to achieve them.

Next, choose your target audience. Facebook allows you to target people by interests, demographics, and even behaviors. The more specific you can be with your target audience, the better your results will be.

Once you have your campaign set up, it’s time to create your ad. Start by writing a catchy headline and adding an eye-catching image. Then, write a short copy that tells people what you’re offering and why they should take advantage of it. Be sure to include a call to action so people know what to do next.

If you’re new to Facebook ads, these tips will help you get started and set up successful campaigns. Remember to experiment and track your results so you can continue to improve your results over time.

Facebook Ads is a powerful tool for generating leads, but it’s important to track your results so you can adjust your strategy as needed. Use the Facebook Ads Reporting tool to track your ad’s reach, target leads, engagement, and conversion rate.


How to Convert Leads into Sales?

Turning a lead into a paying customer is the ultimate goal of any business. But how exactly do you go about doing that? While there’s no one-size-fits-all answer, there are a few tried and true methods for converting leads into sales.

First, it’s important to build trust with your leads. They need to feel confident that you can deliver on your promises. One way to do this is by providing them with informative content that addresses their specific pain points. Once you’ve established yourself as an expert, they’ll be more likely to do business with you.

It’s also important to stay in touch with your leads and keep them updated on your latest products and services. A simple email or phone call can go a long way in maintaining a relationship with a potential customer.

Finally, when you’re ready to make the sale, be sure to offer a competitive price that meets the needs of both parties. By following these simple steps, you’ll be well on your way to converting leads into sales.


Use Landing pages to convert Facebook leads into sales

A landing page is a specific page on a website that is designed to convert real estate Facebook leads into sales. It is usually the first page that a potential customer sees when they click on an ad or link from Facebook. The purpose of a landing page is to get the visitor to take a specific action, such as filling out a form or signing up for a newsletter. To be effective, landing pages need to be well designed and targeted to the audience that will be clicking on the ad or link.

A well-designed landing page can significantly increase the chances of converting a lead into a sale. When designing a landing page, it is important to keep the following factors in mind: the offer, the headline, the layout, and the call to action. By taking these factors into consideration, you can create an effective landing page that will help you close more deals and grow your business.


Final Thoughts

It’s no secret that Facebook is a powerful platform for reaching potential customers. Facebook has over 2 billion active users. That’s a lot of potential customers! If you want to start generating more real estate leads, you need to start using Facebook. 

Do you have other tips on getting on Facebook leads for a real estate business? If so, please share them in the comments below!

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